SEDONA HOTELS & SUITES
As a member of Keppel Land, Sedona Hotels & Suites presents a suite of luxury serviced apartments and 5 star deluxe hotels in Asia. Located in the most alluring locations from the legendary Golden Land of Myanmar to the Land of the Dragon in Vietnam, be awed by the mystical sights of these exotic destinations, and immerse yourself in its fascinating history, culture and natural beauty.
The name Sedona is derived from the pure white Dendrobium Sedona orchid, which was bred for the first time in 1984 at the Singapore Botanic Gardens. Under the careful nurturing of its breeders, it finally bloomed in 1994 and was unveiled at the launch ceremony of Sedona Hotels & Suites. The Dendrobium Sedona exemplifies the same warmth, graciousness and personable hospitality the Sedona brand strives to offer every visitor.
The font for the SEDONA logo was specifically created to reflect both the brand’s timeless elegance and modern luxury offerings.
The classic serif in the first two letters of the logo (‘S’ and ‘E’) reminds one of Sedona’s cultural wealth and immersion in tradition. The san-serif letters (‘D’, ‘O’, ‘N’ and ‘A’) that follow represent Sedona’s contemporary comfort and ability to meet the modern traveller’s needs.